Archived entries for Identity

Congratulations to Blackstone Hotel

To say The Blackstone Hotel is an American landmark would be a slight understatement. “The Hotel of Presidents” has an unparalleled history. It has welcomed over a dozen presidents, was the birthplace of common political colloquialisms and the inspiration behind some great pop culture. Read about it.

When Sockeye was asked to work on Blackstone’s new identity we jumped at the opportunity. How often do you get to help reinvent an icon? The new identity touched on Blackstone’s great stories and gave nod to their roots. And it seems all that jumping helped land Blackstone Hotel a Mohawk Show Finalist nod. Sweet!

Next time you’re in Chicago stop by. Check it out. Soak in the history. Enjoy.

Mohawk Show 11 Finalist: Blackstone Hotel Identity « Mohawk News.

Cinco De Drinko

We at Sockeye love holidays. Whether it’s National Handwriting Day or Mr. T’s Birthday, anything that’s an excuse for fun, revelry and beverages gets an A+ in our book. Cinco de Mayo is no exception. So to commemorate the Mexican Army’s defeat of the French in 1862, we did what any good neighbor would do, we raised our margaritas, dipped our chips and attacked a helpless paper donkey (it never stood a chance). Feliz Cinco de Mayo Amigos!!

How to make your own awesome Cinco de Mayo Party

1 Part Sombrero
1 Part Guacamole
1 Part Salsa
2 Part Chips
1 Over-Stuffed Donkey Pinata
Lots of Tequila

Cue the Mariachis…



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