Bigger IS Better
-by Rob Wees

After scores of clients saying “Please make the logo bigger,” we decided we’d beat ‘em to the punch. For Albertina Kerr’s fall advertising campaign, we decided the best way to get their message out there was to make it big…giant, even. We took our campaign centerpiece—The Angels Manifesto—and projected parts and pieces of it on the sides of buildings in downtown Portland. See the video we used these projections here.

Open on a cardboard television. A hand turns it on and flips through the channels until we see